Thursday, June 10, 2010

Wine World Cup Starts Tomorrow


I know it's a cliche to use the World Cup as a theme for store events, but frankly I just couldn't resist!
All throughout June we'll be holding mini-tastings on Friday evening that will double up as fixtures in the Red+White Wine World Cup.

8 top winemaking countries will be competing for the top prize, managed by members of the Red+White team (we're getting quite competitive about this and there's already a whiff of skullduggery in the air), and judged by you, the discerning public!

Here's how it works:
There are three rounds :Round 1, Semi Finals and Final.  In round one, four countries will compete per tasting, represented by 2 wines each.  You come in, taste them and score them out of 10 (you don't need to be an expert, just tell us which you like).  The two countries with the highest aggregate scores go through to the Semi Final.  In the Semis, countries will be paired off and will compete directly against each other, represented by four wines, and the winner will go through to the Final, which is a fully tutored tasting on the 15th July.

Matches take place on Fridays throughout June between 5 and 7pm and the wines can be tasted and scored throughout the following week.

Oh, and the bad news is that England went out in the qualifying round (great whites up front but the defensive reds failed them).

See you at the match.

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